Point of Purchase
Touchpoints to educate and engage with millions of consumers at each stage of their shopping journey.
Primedia Instore has over 35 years of media expertise, specialising in holistic campaign management on behalf of our valued clients. With a national store universe of over 1500 leading grocery, pharmacy and liquor retailers, Primedia Instore has the largest national retail footprint to ensure your brand is showcased through the right media channels, in the right places and to the right audience.
Our unique, impactful and innovative media solutions maximise brand presence and inform purchase decisions. From aisle wings to in-store screens, shelf fronts to product demonstrations, magazines to online advertising, Primedia Instore offers a multitude of touchpoints to educate and engage with millions of consumers at each stage of their shopping journey.
By leveraging our retail expertise and insights honed over the last four decades, our media solutions enable brands to communicate with shoppers at home and online, as they enter stores, navigate the aisles and pay at the till points.
By optimising and integrating multiple touchpoints and brand messages into your overall marketing strategy, our clients can engage more effectively with targeted shoppers and deliver a meaningful return on marketing investment. Our knowledgeable team is on-hand to assist with all your campaign requirements, from conceptualisation to design, all the way through to post-campaign analysis.
Primedia Instore provides you with the perfect solution for your marketing strategy, ensuring that your brands are top of mind at the critical point where the purchase decision is made.
TLC
Place media in front of consumers while they navigate through daily activities and shopping experiences.
TLC has over 20 years of experience operating in the ambient OOH space, which has afforded us the privilege of creating, developing and implementing unique and effective communication channels. TLC traditionally operates in 9 lifestyle environments namely Airports, Malls, Gyms, Nightlife, Salons, Campus, Healthcare, Cinema and FNB Stadium with a large portion of our focus being placed on the washroom environment.
The uniqueness of our offering is what makes TLC a success and grants our clients the unique opportunity to educate and inform a captivated audience for extended periods of time in an uncluttered environment with gender-specific targeting.
With our vast number of touchpoints and years of knowledge is what enables us to place media in front of consumers while they navigate through their daily activities and shopping experience, a large portion of our media falls within close proximity to the point of purchase which aids in influencing the buying decision.
Point of Purchase Communication
South Africa’s media landscape is continuously evolving as a result of technological advancements which Primedia Retail has managed to embrace by incorporating the latest technology into many of its media solutions whilst addressing the challenge of audiences becoming increasingly fragmented.
Our mediums are situated proximal to the point of purchase, in clutter-free environment’s, where brands can engage directly with a captive audience to trigger recall, introduce new products, promote products and to educate the consumer. We ARE the LAST MILE!
Primedia Retail is discerning in its ability to fulfil clients’ objectives from:
- Brand building
- Improving social engagement
- Point of Purchase Communication
- Lifestyle Connections
Primedia Retail owes its uniqueness and success to its presence in Airports, urban & rural environments, malls, the pharmaceutical industry, gyms, nightlife environments, Retail chains and social media technologies. Increasing the return on media investment, with the ability to design targeted interactive marketing campaigns and in-store advertising.
We are excited, as Primedia Retail, to tell your brand story to South Africa and to be partners in your success, which ultimately is our mission.
Improving Social Engagement
South Africa’s media landscape is continuously evolving as a result of technological advancements which Primedia Retail has managed to embrace by incorporating the latest technology into many of its media solutions whilst addressing the challenge of audiences becoming increasingly fragmented.
Our mediums are situated proximal to the point of purchase, in clutter-free environment’s, where brands can engage directly with a captive audience to trigger recall, introduce new products, promote products and to educate the consumer. We ARE the LAST MILE!
Primedia Retail is discerning in its ability to fulfil clients’ objectives from:
- Brand building
- Improving social engagement
- Point of Purchase Communication
- Lifestyle Connections
Primedia Retail owes its uniqueness and success to its presence in Airports, urban & rural environments, malls, the pharmaceutical industry, gyms, nightlife environments, Retail chains and social media technologies. Increasing the return on media investment, with the ability to design targeted interactive marketing campaigns and in-store advertising.
We are excited, as Primedia Retail, to tell your brand story to South Africa and to be partners in your success, which ultimately is our mission.