OOH IS THE MEDIUM EXPERIENCED MOST, PRIOR TO THE SHOPPING JOURNEY

Shopping is the main driver of getting people out and about and

of shoppers recall seeing Out-of-Home advertising 30 minutes
before shopping compared to 6% recall on TV.

%

0
Outdoor

%

0
Radio

%

0
TV

%

0
Newspaper

TGISA 2017C*
EMVMOSAIC EventTrack Study 2015 U.S and Canada
UK outdoor Media Center (OMC)

76% Of Brand  PURCHASING DECISIONS takes place inside a mall

40% are actively influenced by advertising and activations in the mall

65% of brands see a direct link between sales, activations and mall media

Malls encourage consumers to spend, and advertising in this environment guarantees that brands will make it to that final, desirable destination: the shopping basket.

Mall advertising is conducive to converting awareness of a brand to a purchase up to 90% of the time.