OOH IS THE MEDIUM EXPERIENCED MOST, PRIOR TO THE SHOPPING JOURNEY
Shopping is the main driver of getting people out and about and
of shoppers recall seeing Out-of-Home advertising 30 minutes
before shopping compared to 6% recall on TV.
EMVMOSAIC EventTrack Study 2015 U.S and Canada
UK outdoor Media Center (OMC)
76% Of Brand PURCHASING DECISIONS takes place inside a mall
40% are actively influenced by advertising and activations in the mall
65% of brands see a direct link between sales, activations and mall media
Malls encourage consumers to spend, and advertising in this environment guarantees that brands will make it to that final, desirable destination: the shopping basket.
Mall advertising is conducive to converting awareness of a brand to a purchase up to 90% of the time.