MALL ENVIRONMENT?
OOH IS THE MEDIUM EXPERIENCED MOST, PRIOR TO THE SHOPPING JOURNEY
Primedia Mall has proven results in changing consumer awareness and opinions of a brand:
- Brand love increased by 11%
- Purchase intent +14%
- Spontaneous awareness +15%
- Usage +13%
Given the strong competition in this market, it is noteworthy that the advertising with an average endorsement 0r 84%
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TGISA 2017C*
EMVMOSAIC EventTrack Study 2015 U.S and Canada
UK outdoor Media Center (OMC)
76% Of Brand PURCHASING DECISIONS takes place inside a mall
40% are actively influenced by advertising and activations in the mall
65% of brands see a direct link between sales, activations and mall media
Malls encourage consumers to spend, and advertising in this environment guarantees that brands will make it to that final, desirable destination: the shopping basket.
Mall advertising is conducive to converting awareness of a brand to a purchase up to 90% of the time.