OOH IS THE MEDIUM EXPERIENCED MOST, PRIOR TO THE SHOPPING JOURNEY
Primedia Mall has proven results in changing consumer awareness and opinions of a brand:
75% Of Brand PURCHASING DECISIONS takes place inside a mall5
40% are actively influenced by advertising and activations in the mall
65% of brands see a direct link between sales, activations and mall media
Malls encourage consumers to spend, and advertising in this environment guarantees that brands will make it to that final, desirable destination: the shopping basket.
Mall advertising is conducive to converting awareness of a brand to a purchase up to 90% of the time.