Danie van Aswegen
Rights & Development
Danie van Aswegen, an accountant fuelled by integrity, curiosity and passion, started his career in retail before gaining experience in various industries from manufacturing to engineering and advertising in senior finance positions, including financial director positions at IPG, WPP and Publicis group companies. The importance of people and relationships really took centre stage over conventional resources during his time in the advertising industry. Danie joined Primedia in July 2014, and soon took on the commercial responsibility for the Mall Division, as well as being responsible for rights and development.