Activations & Experiential Events

Prime Courts is a division of Primedia Malls whose sole focus is to manage and sell promotional activation space within various retail destinations throughout the country. Prime Courts partners with various landlords throughout the South African shopping centre landscape in generating additional/alternative revenue through the optimal usage and selling of promotional/activation spaces in their assets for mutual benefit. Leveraging off the greater Primedia relationships with brands directly and activating agencies the Prime Courts execution play a pivotal role beyond revenue generation, but enhance the shopping experiences in the shopping centre through experiential, engaging and entertaining brand activations.

The Prime Courts team delivers memorable brand experiences across various categories within the industry into the retail environment, and beyond activations some executions like POP up shops help complete voids within the tenant mix within a shopping centre. With a multi-pronged approach key objectives are met for all the various stakeholders within the value chain for Prime Courts, ranging from matching the landlord expectations with the right brand, for the right shopping centre environment, at the right price – Prime Courts teams play a pivotal role in complementing the retail environment, path to purchase and ultimately revenue generation. We view ourselves as partners than service providers as our role is very complementary than a clear cut service provision.